December 2016

This presentation was the first project of my second year at uni, and it was to design and propose a pitch for Volkswagen's Up! models, aimed at those aged 21-30.​


The first piece of work you'll see is the presentation which was shown on the day of the pitch (to our lecturers). This was the first realistic project we were asked to do. I'll explain this project less to allow room for interpretation.


The following piece the media proposal. This was done individually and was carried on from the presentation we gave. Both projects received a first-class grade.