Multiple print and OOH adverts designed for Tyrrells Crisps for a campaign proposal, as the final project for my first year of university. Tyrrells came to us with a new that they were going to consider producing, as well as asking us to create a general brand awareness campaign. This also includes a slight adaptation to the brand's logo to fit in with the original brief.
The 'Carpe Tyrrells' is a simple adaptation of the Latin "seize the day." Often used to urge someone to make the most of the present time and give little thought to the future, the idea behind this was to not only urge people to pick up that packet of crisps that they may or may not fancy... but to urge them to pick up that never-before touched flavour of crisps.
Carrying on the notion of simplicity from the last project, I wanted to make the copy of these advertisements far more literal.
The feedback from the last project stated that some may not connect the dots, and may instead just dismiss the advert as meaningless.
The target audience chosen by the group was the city commuter. Our research showed us that most city commuters admitted to actively reading advertisements they came across on the trail of their commute, or distracting themselves with something to read on their commute. As the designated creative in the team, I wanted to give the audience something quick and easy to read.
I wanted the advertisements to fit into newspaper or magazine pages discreetly. I designed the copy to be as frank as possible with the aim of speaking to the audience like they're people, not like they're potential customers, whilst making a clear point of the product differentiators.