
Brand Mediation: something new to think about
Brands were found to contribute to the elements of practice, particularly to knowledge, understandings, and meanings, which in turn invited


Lessons from Peterson & McGilchrist: what marketers can learn from two prominent public intellec
Recently we have been witnessing a kind-of resurgence of competitive intellectualism. It's now commonplace to find names such as Sam Harris and Bret Weinstein in the headlines, mostly condemning such intellects with labels such as 'libtard' and 'neo-nazi' whilst only showing two-minute soundbites of what they said as its being taken out of context The internet has now given individuals such as these a new platform on which to speak. Podcasts are an old medium which has seen r