TfL to Potentially Cease Junk Food Advertising
The Mayor of London, Sadiq Khan, last week unveiled his plans in the latest draft for the London Food Strategy. The plan, which was drafted with assistance from the London Food Board, aims for "every Londoner to have access to healthy, affordable and culturally-appropriate good food regardless of where they live, their personal circumstances or income." The reason this proposed initiative has the advertising industry talking, is because there's a proposal to put a ban on the
Giving Some Credit to a Great Ad
Recently, you may have noticed something different with the adverts you see. Ads have been getting shorter. This was solidified in January of last year, when YouTube creators and creative agencies teamed up to create the best six-second ads for Sundance Film Festival 2017. Google tested TBWA LA, JWT NY, Grey NY, Energy BBDO, Hecho en 72 LA, The Richards Group, Ogilvy London, BBH London, 72andSunny Sydney, BBH Shanghai, Ogilvy India and Publicis New York to "unlock new forms o
"You Can't Be Everything for Everybody, So Stop Trying"
Jim Jones, the other day, wrote an article for Entrepreneur Magazine titled, "You Can't Be Everything for Everybody, So Stop Trying." He signified the fact that 'it's impossible to build a business and market a brand in a way that serves everyone', and went on to explain how doing this ends up actually being counter-productive rather than building up your customer base. Jones argues that attempting to be everything for everybody waters down the business proposition and brand