Brand Mediation: something new to think about
Brands were found to contribute to the elements of practice, particularly to knowledge, understandings, and meanings, which in turn invited
TfL to Potentially Cease Junk Food Advertising
The Mayor of London, Sadiq Khan, last week unveiled his plans in the latest draft for the London Food Strategy. The plan, which was drafted with assistance from the London Food Board, aims for "every Londoner to have access to healthy, affordable and culturally-appropriate good food regardless of where they live, their personal circumstances or income." The reason this proposed initiative has the advertising industry talking, is because there's a proposal to put a ban on the
Lessons from Peterson & McGilchrist: what marketers can learn from two prominent public intellec
Recently we have been witnessing a kind-of resurgence of competitive intellectualism. It's now commonplace to find names such as Sam Harris and Bret Weinstein in the headlines, mostly condemning such intellects with labels such as 'libtard' and 'neo-nazi' whilst only showing two-minute soundbites of what they said as its being taken out of context The internet has now given individuals such as these a new platform on which to speak. Podcasts are an old medium which has seen r
Penguin Random House Placement
This time last week, I was saying my goodbyes to the Marketing team over at Penguin Random House UK. It was an interesting experience. The first big, globally recognised brand I've ever worked for. The first company which when people asked me where I was working, they generally didn't come back with, "oh that's interesting... what do they do?" It's Penguin! The first company which made paperbacks accessible to everybody. Quite possibly, the company which created generations o
"You Can't Be Everything for Everybody, So Stop Trying"
Jim Jones, the other day, wrote an article for Entrepreneur Magazine titled, "You Can't Be Everything for Everybody, So Stop Trying." He signified the fact that 'it's impossible to build a business and market a brand in a way that serves everyone', and went on to explain how doing this ends up actually being counter-productive rather than building up your customer base. Jones argues that attempting to be everything for everybody waters down the business proposition and brand