

Lessons from Peterson & McGilchrist: what marketers can learn from two prominent public intellec
Recently we have been witnessing a kind-of resurgence of competitive intellectualism. It's now commonplace to find names such as Sam Harris and Bret Weinstein in the headlines, mostly condemning such intellects with labels such as 'libtard' and 'neo-nazi' whilst only showing two-minute soundbites of what they said as its being taken out of context The internet has now given individuals such as these a new platform on which to speak. Podcasts are an old medium which has seen r


5 Ways to ACTUALLY Save the World...
While we're at the peak of our civilisation, we cannot ignore the fact that the conditions in which our species has thrived is now under threat due to global warming. It's an ongoing issue. The Earth's global temperature is increasing as time goes on, weather patterns are getting ever more adverse, ecosystems are collapsing, never mind the million other things which are currently or due to be under threat unless we act. The five ways we ourselves can save the world have come

"You Can't Be Everything for Everybody, So Stop Trying"
Jim Jones, the other day, wrote an article for Entrepreneur Magazine titled, "You Can't Be Everything for Everybody, So Stop Trying." He signified the fact that 'it's impossible to build a business and market a brand in a way that serves everyone', and went on to explain how doing this ends up actually being counter-productive rather than building up your customer base. Jones argues that attempting to be everything for everybody waters down the business proposition and brand