As part of a unit for my degree, Advertising students were asked to create a submission for the 2017 D&AD New Blood Awards. This brief asked for a creative brief and execution for AmazonFresh. This was set as a group task but I chose to take it on alone. This gave me a chance to understand what working alone on a larger project would be like.
I would be lying if I said I underestimated the task, but by the time I decided this it was far too late to back down. I ended going on the notion of convenience. I really wanted to make the advertisements fit their environment. You'll notice how the outdoor pieces are really integrated into their individual environments, as with the print piece challenging the reader choose only one of the sudoku puzzles to complete.